Influenze
Influenze lets brands and agencies search creators by audience lookalikes, interests and brand affinity, analyze engagement, growt...
Social Undertone
Audience reports from Instagram and TikTok comments that help brands vet creators and creators prove their audience.
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Overview
About Social Undertone
Social Undertone reads public comments on a creator's Instagram and TikTok posts, filters bots and spam, and produces an audience report with sentiment, credibility, authenticity, brand safety and purchase-intent signals. Reports can be shared by link or exported as PDF.
What it does
Social Undertone analyzes public comments on a creator's recent posts and scores sentiment, credibility, authenticity, recommendation power, reaction to sponsored posts and brand safety. It maps topics, counts questions and purchase-intent comments with the comments behind them, and writes a summary. Reports can be shared or exported, and enterprise options are available for agencies.
Where it fits
It sits in the influencer vetting step before a brand signs a creator, alongside follower and engagement metrics from other tools. Creators can attach reports to media kits and pitches.
Who it suits
Brands, influencer marketing agencies and creators who want evidence of audience quality before a partnership.
Editorial view
Strengths and limitations
Written by our editors to the same standard for every product.
Strengths
- Uses comment content rather than follower counts alone
- Shows the underlying comments behind each signal
- Free reports available to start
- Shareable links and PDF export
Limitations
- Limited to Instagram and TikTok
- Based on public comments only
- Per-report pricing rather than unlimited monitoring
Reviews
What users say
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Company
About Social Undertone
- Company
- Social Undertone
- Website
- socialundertone.com
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